
Prada is often a brand i end up over looking, its so big and in your face everywhere you turn there is a Prada Advertisement, I just end up becoming immune to it in an actual fashion context but the s/s 2011 collection is really exciting and inspiring!

Using a eclectic mix of sources to influence the collection really created something very original.
references ranged from hospital scrubs to seventeenth-century cherubs to Jazz Age superwoman Josephine Baker. Fishing around for an alternative to "fresh," she herself came up with "brave, bold, and obvious"—that last one a typical head-spinner.(style.com)
Into the hospital...


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